SSPs allow publishers to make their ad inventory available and are responsible for running auctions for ad spaces that are instantly purchased by the highest bidders.
CPM bid levels vary by media types and creative units. Generally, display demands the lowest CPMs whereas video demands the highest CPMs.
The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser.
RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.
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RTB is a powerful Dienstprogramm for advertisers to reach specific audiences rein Ohne scheiß-time and optimize their ad campaigns.
The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. Advertisers can use a DSP to understand their audience and determine whether to purchase the ad impression.
Figure out what’s involved by doing some research. As a marketer venturing into a new area of advertising, you will encounter many new ideas and terms, so take the time to get to know them.
Every time a user visits a webpage, an ad request is transmitted to ad exchanges either through an ad network or a supply side platform (SSP). The ad request from SSPs typically includes Endbenutzer demographic information, browsing history as well as the information about the webpage.
Website or App Targeting: This is a useful option if you already know which websites or apps you're target audience is visiting. You can also often combine website or app targeting with a specific audience group.
As we'll discuss below, this real-time auction means that ads are bought and sold at the exact same time that a visitor lands on a website or app.
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Audience Targeting: This allows you to place ads based on specific user demographics, behaviors, or interests. Audience targeting is useful if you know exactly what your highlight customer looks like, but you're not sure where to find them.